Case Study: Ropes & Gray – From £0 TikTok Learning to Open‑Day Invite (London)

hassan2990
Nov 26
2 min read

At a Glance

Cost £0 (free TikTok Lives + open resources)
Timeline ~6 weeks (first session → invite)
Frameworks: PEAL‑3™, PEAL‑X™, STAR‑3™
Outcome: Ropes & Gray London Universities Open Day invite

Before

Motivated London student with story‑heavy answers, weak firm‑specific facts and unclear reasoning about Ropes & Gray’s practice mix and commercial position.

After

Evidence‑led PEAL‑3™ motivation; firm‑specific references to private‑capital strength and cross‑border matters; Open‑Day invite confirmed.

Problem

Early‑talent answers fail when they rely on personal story rather than commercial reasoning. This candidate’s initial “Why Ropes & Gray?” was broad, adjective‑heavy and contained no concrete references to the firm’s private‑capital strength, cross‑border mandates or London office trajectory. It did not distinguish Ropes & Gray from other US or Magic Circle firms and relied on filler lines instead of analysis. The challenge: convert a generic narrative into a fact‑tight PEAL‑3™ structure where every sentence proves firm‑knowledge, shows commercial insight or demonstrates fit—using only free TikTok Lives and PEAL™ breakdowns.

Solution

Rebuilt PEAL‑3™ motivation → 4‑part logic → cleaner, evidence‑led screen answer.
Inserted firm‑specific facts (private capital, cross‑border work, London growth) → 1.0 facts/sentence → commercial‑fit ↑.
Trimmed filler → answer reduced 30–40% → sharper clarity.
Linked features to personal trajectory → clear Point → Evidence → Analysis → Link → persuasive alignment.
Applied TikTok timing rules → ≤90s → high reviewer recall.

Result

Using only free ECS TikTok Lives and PEAL™ instruction, the candidate secured an invite to the Ropes & Gray London Universities Open Day. Their revised motivation showed firm‑specific knowledge of private‑capital strength, complex cross‑border matters and London’s growth trajectory. Graduate recruitment signalled strong commercial fit, and the application stood out for precision and analytical maturity. Redacted proof confirms the invite.

ROI

Metric	Result
Investment	£0
Stipend/comp	N/A (open day)
Pay‑back period	Immediate CV uplift
Lifetime uplift	Early US‑firm pathway; stronger VS/TC trajectory (qualitative)

Testimonial: “The PEAL‑3™ framework is absolutely world‑class.” — Name anonymised (consent on file)

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